Fix & Form

Strategic Branding

Office with computer content creation for small businesses Fix & Form Strategic Branding Agency Denver Colorado
Content Creation, Strategic Branding

Captivating Content Creation: A Strategic Guide in 8 Steps For Small Business Owners 

Hello fellow small business owner! Navigating the world of content creation can feel like a whirlwind. With so many platforms and so much advice out there, it’s easy to get overwhelmed. But fear not! Let’s break it down together and craft a strategy that feels authentic, engaging, and, most importantly, doable. 🌟 1. Know Your Audience Before diving into the content pool, let’s take a moment to think about who we’re talking to. Your audience is your guide. Who are they? What do they love? What are their pain points? How will they feel about your content? Why will they care about your content? Do you want to make them laugh or think?  2. Define Your Brand Voice Your brand voice is your unique way of communicating with your audience. It’s what sets you apart and makes you memorable. If you are just starting out with your new business, you may find this workflow to be a helpful guide in establishing more than just your voice in the beginning of content creation.  3. Set Clear Goals What do you want to achieve with your content? Setting clear, measurable goals helps you stay focused and track your progress. 4. Create a Content Calendar A well-planned content calendar is your best friend. It helps you stay organized and ensures a steady stream of content. 5. Tell Your Story People connect with stories. Share your journey, your successes, and your challenges. This makes your brand relatable and human. Many small businesses have difficulty identifying and telling their story. This is done in the initial brand identity/formation phase, but can be skipped if budget or resources were lacking in the start-up phase. We thrive on doing this exact thing and would love to help you identify your brand. It’s never too late to do this kind of strategic work. Read more about our brand identity work here.  6. Leverage Visual Content We live in a visual world. Beautiful, eye-catching visuals can make your content stand out and grab attention. Don’t want to pick up a Canva account? Or perhaps you did but it’s been left dusting in the corner of your computer since last spring… that’s ok. We can help with this one, too. We offer customized graphic design services for sharing on social media, newsletters, blogs, and more that need your unique brand identity while also being eye-catching and impactful.  Our Fix & Form subscription services would best work to get you ongoing visual content to be used across many marketing campaigns and initiatives.  7. Engage, Don’t Just Broadcast Content creation isn’t a one-way street. It’s about building a community and fostering engagement. Remember to turn on notifications for your social media platforms, and engage and reply to comments and questions on posts after you’ve left your mark. Your audience loves to hear from you!  8. Stay Updated and Adaptable The digital world is always evolving. Stay on top of trends and be ready to adapt your strategy. A helpful tip from us to you, after a consistent three (3) months of content creation and sharing on your social media platforms, take a deep dive into the results and make changes to the content you’re sharing.  You could try posting on different days and times, and finally, adjust your content calendar. Think through what isn’t working and what needs to continue. Don’t be afraid to try new things. Experiment with different content types and formats, and learn from what works and what doesn’t. Don’t Be Afraid To Just…. Start! Remember, smarties, content creation is a journey. It’s about building relationships, sharing your perspectives and lessons learned, and connecting with your audience in a meaningful way. Embrace the process, stay true to your brand, and watch your business evolve. We are always here to help you along the way. Meet more of our team at Fix & Form | Strategic Branding Agency in Denver, Colorado, serving clients nationwide. Happy creating!  Anne GillaspieOwner & Master StrategistFix & Form | Strategic Branding AgencyDenver, CO | 303-204-6870

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Strategic Branding, Agency

Welcome to Fix & Form, a Strategic Branding Agency

Hey guys! Anne Gillaspie here, the founder and driving force behind Fix & Form, your next-level strategic branding agency. For over a decade, I’ve been diving deep into the world of branding, not just to tweak but to fundamentally transform how brands connect with their audiences. I’m all about turning the ordinary into the extraordinary and making sure your brand stands out in this noisy world. So, let’s get started and dive into how we can make your brand not just noticeable but unforgettable. Trust me, it’s going to be a fun ride! Meet the Founder My love for branding isn’t accidental; it’s developed from a rich blend of experiences and a deep-seated passion for transformative change. I earned my stripes in Business Administration: Marketing, with a creative twist—thanks to a minor in Acting & Directing from Colorado State University. This combination helps me bring a creative flair to the strategic work we provide for our clients. Denver, CO is my home base—born and raised. I did have a hot minute (and I mean, HOT) in Austin, TX, but let’s just say I missed the snow too much and had to return. I’m a Denver native through and through, and while I adore the mountains and seasons here, it’s the vibrant business community that really fuels my work at  Fix & Form. Why do I love what I do? It’s simple. Branding is the not-so-secret sauce that transforms businesses. It’s not just about looking good—it’s about resonating deeply, being memorable, and creating connections that last. That’s what I bring to the table—business therapy that doesn’t just patch things up but reinvents them for the better.  Why I’m Passionate About Branding Let me tell you, branding is my jam! It’s not just because it’s fun (which it absolutely is) but because it’s powerful. Branding is about so much more than a slick logo or a catchy tagline; it’s about crafting stories that stick, designing experiences that dazzle, and building relationships that endure. It’s about making sure every single interaction with your brand is not just positive but transformative. I approach branding with a human-centric lens because, at the end of the day, it’s all about the people. Whether it’s a first impression or a lasting relationship, each touchpoint is an opportunity to impress and engage. That’s why I obsess over every detail—from how your business answers the phone to how your marketing speaks on social media. Everything has to sing the same tune, the tune of your unique brand. And why do I focus on a comprehensive strategy? Because everything is connected. Your company culture, your operations, your sales tactics—they all shape how the world sees you. Without a unified strategy, you’re just tossing darts in the dark. I’m here to turn on the lights, align your efforts, and make sure your brand not only meets but exceeds expectations at every turn. What Makes Fix & Form Special At Fix & Form, we do things a bit differently. We’re not just another branding agency; we’re your partners in crafting a brand that resonates deeply and stands out in a crowded marketplace. Here’s what sets us apart: Bespoke Strategic Sessions: Our approach kicks off with an in-depth strategic session or series of sessions where we really get to grips with your brand’s needs and goals. These sessions are designed to plan and activate your branding strategy, ensuring every step is aligned with your vision. Tailored End-to-End Solutions: From the very first conversation to the final touches, our process is meticulously crafted around your specific challenges and aspirations. Whether you’re refreshing an existing brand or creating a new one from scratch, we lay down a solid foundation, move through visual design, and finalize with effective marketing tools to bring your brand to life. We cap it all off with a comprehensive brand guidebook that ensures you’re set for success. Human-Centric and Collaborative Approach: We believe the best results come from collaboration and genuine understanding. Our team is driven by the desire to listen and engage deeply with your goals, facilitating a process that feels a lot like ‘talk therapy’ for your brand. This not only helps us understand the subtleties of your brand but also fosters a relationship where your input is valued every step of the way. At Fix & Form, we’re all about creating impactful brands that deliver memorable experiences from the first impression to long-term customer engagement. We’re here to make sure your brand strategy is not just seen but felt, crafting experiences that are not only memorable but also build lasting relationships. Expanding Horizons I’m thrilled to take you behind the scenes of an exciting evolution at Fix & Form. What started as a solo journey is blossoming into a dynamic, team-driven agency. It’s been a fantastic decade of growth and now, it’s time to level up! We’re jazzing up our service lineup to include everything from sleek graphic design and strategic copywriting to killer SEO and compelling video production. These new offerings are designed to weave together every thread of your brand story into a stunning, seamless narrative. The real magic happens with the right people. I’ve handpicked a crew of creatives—each one a powerhouse of imagination and execution. Together, we’re setting our sights on transforming everyday brands into legends! Steering Fix & Form through this new era is nothing short of exhilarating. We’re not just expanding our services; we’re amplifying our ability to dream big and deliver bigger. This growth marks a new chapter not only for us but for every client ready to make their mark. This transformation is set to supercharge our capabilities and reimagine what’s possible in branding. If you’re ready to explore bold new heights with your brand, let’s turn that vision into reality. Dive into the future of branding with us and discover how our expanded horizons can elevate your brand at Fix & Form. Are you Ready?  If you’re ready to take your brand to the next level, consider this

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