the Fix & Form Blog

Momentum in Motion: How Colorado Dance Arts Rebranded with Purpose
At Fix & Form we are excited to highlight another client, Colorado Dance Arts. Colorado Dance Arts holds a special place at Fix & Form for their memorable client journey

Inside Fix & Form’s Brand Positioning for Startups That Works
Starting a business is one thing, but positioning it to stand out for success is another. At Fix & Form, we work with startups that want more than just a

Your Brand’s Why: The Human-Centered Branding Approach to Standing Out
Every day, we have a hundred things on our plates, running around trying to get this done and that done. It is how humans are wired, to find their “purpose”

The Value of Homegrown: Colorado Small Business Branding That Resonates
The modern business world has been overtaken by large corporations, hustling to be the most productive and efficient on a mass level. But, what about the small businesses that drive

The Hidden Power of Customer Relationship Management
At Fix & Form, customer relationship management is at the center of what we do. We care about transparent, human-centered relationships. But, what exactly is customer relationship management? Why is

The Human vs. Artificial Intelligence – AI in Business
Discover how Fix & Form uses AI in business to streamline content creation, enhance market research, and support brand strategy. Learn how intentional AI tools can fuel creativity, clarity, and

Women in Business: A Founder Celebration
Celebrate the inspiring leadership of Anne Gillaspie, founder of Fix & Form, in this heartfelt tribute highlighting her impact as a powerhouse woman in business. Learn how Anne’s human-centered approach,

Creative Marketing in Unexpected Places
Discover how Fix & Form approaches creative marketing with intention, empathy, and originality. From everyday interactions to overlooked opportunities, we explore how brands and yourself can show up meaningfully in

The Power of a Name in Brand Development: A Client Story
Discover how Fix & Form supported the brand development journey of Heart Forward Project through meaningful brand therapy and strategic naming. In this client spotlight, we explore how a purpose-driven