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Fix & Form

Strategic Branding

A professional woman sitting comfortably with a laptop during a brand strategy meeting, representing collaboration and trust when choosing the right branding agency.
Agency, Strategic Branding

How to Choose a Branding Agency That’s Worth the Investment

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Hiring a branding agency is a big decision. It’s not just about finding someone who can design a great logo—it’s about finding a strategic partner who understands your business, your goals, and your audience. But how do you know which agency is actually worth the investment? Your brand is one of the most valuable assets your business has—it’s the story, emotion, and experience people associate with your name. Choosing the right agency to bring that to life isn’t a decision to rush. Beyond design skills, you’re looking for a team that understands how strategy drives results, how visuals connect with emotion, and how consistency builds trust. The right partnership won’t just make your brand look good; it will position you for growth, visibility, and long-term impact. Look Beyond the Portfolio Pretty visuals don’t always equal effective branding. Ask how their process connects creative work with measurable business results. Ask About Strategy A good branding agency starts with why before jumping into design. Fix & Form’s Brand Therapy process ensures every color, word, and layout is grounded in strategy. Evaluate Communication Style The right agency will feel like an extension of your team—collaborative, clear, and aligned with your pace. Check for Long-Term Partnership Potential The best results come from consistency. Choose an agency that offers ongoing support, such as monthly marketing plans or website updates. Understand the Value, Not Just the Cost Investing in strategy now saves you money later. A strong brand foundation means less rework, better marketing ROI, and more qualified leads. What to Expect from the Right Agency Partnership The best branding agencies don’t just hand over a logo—they become strategic partners invested in your long-term success. From your first conversation, you should feel a sense of collaboration and curiosity. The right agency will ask deep, thoughtful questions about your business: Who is your ideal audience? What problems do you solve? What do you want people to feel when they interact with your brand? These aren’t small talk—they’re the foundation of meaningful strategy. A good agency will also communicate with transparency about pricing, process, and timelines. Branding is an investment, and you deserve a clear understanding of what you’re getting. Look for an agency that shares a detailed roadmap outlining every phase—from discovery and strategy, to design, implementation, and launch. They’ll explain not just what they’re doing, but why—helping you understand how each element supports your business goals. Perhaps most importantly, a great branding agency will help you maintain momentum after launch. They won’t leave you with beautiful visuals and no direction. Instead, they’ll equip you with the tools, templates, and strategies to stay consistent across every touchpoint. Some, like Fix & Form, even offer ongoing marketing support to help your brand grow over time. When you find an agency that balances creativity with strategy, collaboration with clarity, and design with purpose—you’ll know you’ve found a partner worth every penny. With deep strategic insight, an approachable process, and a full suite of creative services, Fix & Form helps brands evolve confidently and beautifully. We’re not just your agency—we’re your brand partner. A branding agency isn’t just a vendor—it’s a creative ally. When you choose the right partner, your brand gains direction, strength, and staying power. Let’s create something remarkable together.

Smiling businesswoman standing in a modern conference room with whiteboards covered in marketing strategy notes, symbolizing planning, organization, and professional growth.
Agency, Content Creation, Strategic Branding

Monthly Marketing Plans: The Smartest Investment You’re Not Making Yet

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You’ve invested in your brand. You’ve got a solid website, a polished logo, and messaging that finally feels aligned. But now what? This is where most businesses stall. They launch and… wait.But marketing isn’t a one-time event—it’s a consistent conversation. And if you’re not showing up regularly? You’re missing out on leads, visibility, and momentum. At Fix & Form, we believe that Monthly Marketing Plans are the smartest (and most underrated) investment you can make for your brand’s long-term success. Let’s break down what these plans include—and why they work. 1. You Don’t Need More Ideas. You Need a Consistent Plan. You’re probably already overwhelmed with ideas—social posts, blog topics, emails you should be sending. But without a system, it stays on your to-do list instead of in front of your audience. Our Monthly Marketing Plans take the guesswork out of execution. We create the content, build the strategy, and make sure it all gets out the door—on time, every time. 2. What’s Actually Included in a Monthly Marketing Plan? Our monthly plans are custom-tailored to your brand, but they often include: It’s like having a full in-house marketing team—without the overhead. 3. Why This Works Better Than One-Off Projects Your marketing needs to be part of a larger strategy, not just random posts or occasional emails. When we manage your marketing monthly, we’re able to: The result? Sustainable growth instead of scattered effort. 4. Who Are Monthly Plans Best For? We work best with established businesses who: 5. The ROI Is Real (and Trackable) Our clients don’t just feel like they’re growing—they see it. With every blog post, social campaign, and email we send, we’re tracking performance and adjusting based on what works. Over time, this leads to: And that’s what smart marketing is all about. Ready to stop guessing and start growing? Monthly Marketing Plans aren’t just a good idea—they’re the fuel your business needs to thrive. Let’s talk about what consistency could do for your brand. Get in touch here.

Thank You Note
Blog, Strategic Branding

The Power of a Thank You Note: Elevating Your Brand Through Gratitude

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In an age where digital communication often overshadows personal touch, a simple thank you note can transform how your brand is perceived. At Fix & Form | Strategic Branding Agency we believe that the smalls acts matter—especially in building lasting relationships with clients, employees, and partners. Here’s why a thank you note should be an essential part of your branding strategy. 1. Creating Emotional Connections A thank you note is more than just a polite gesture; it’s an opportunity to create an emotional connection. When you take the time to express gratitude, you show your audience that you value them beyond transactions. This personal touch fosters loyalty and trust, essential components in today’s competitive market. It gives them a connection point outside of the computer, which we often don’t get in our digital world.  2. Differentiating Your Brand In a crowded marketplace, standing out is crucial. A handwritten thank you note can set your brand apart from competitors who may rely solely on digital communication. It shows that you care and are willing to invest time and effort into your relationships. This differentiation can lead to increased customer retention and word-of-mouth referrals. At Fix & Form, we send hand-written thank you notes both at the beginning of a new partnership, as well as at the end, and sometimes in the middle of it!  3. Reinforcing Your Brand Values Your brand values should resonate throughout every interaction you have. Sending a thank you note aligns with core values like appreciation and respect. Whether it’s thanking a client for their business or an employee for their hard work, these notes reflect the culture you want to promote. This consistency strengthens your brand identity and reinforces what you stand for. 4. Encouraging Positive Brand Perception People remember how they feel when interacting with your brand. A thoughtful thank you note can evoke positive emotions and reinforce a favorable brand perception. When clients and partners feel appreciated, they’re more likely to share their positive experiences, amplifying your brand’s reach through organic recommendations. 5. Fostering Long-Term Relationships Business is built on relationships. A thank you note serves as a reminder that you value your connections and are committed to nurturing them over time. This simple act can open doors to future collaborations, referrals, and opportunities. By investing in these relationships, you’re not just building a client base; you’re cultivating a community. Back when Anne, our founder, sold flooring on commission only, she would send a hand-written thank you note to every appointment from every day…! And would receive calls months later from customers requesting to purchase more flooring in different rooms from her, and her alone. This gesture accelerated her career in sales and relationship building for years to come.  6. Enhancing Employee Engagement Internal branding is just as important as external branding. Recognizing your employees’ hard work with a thank you note can significantly boost morale and engagement. When employees feel appreciated, they are more likely to be motivated, productive, and loyal to your brand. This internal satisfaction translates to better customer service and, ultimately, a more successful business. When a card shows up, people feel the warm hug that is sent with it.  7. Implementing a Thank You Culture To truly harness the power of thank you notes, consider embedding this practice into your company culture. Encourage your team to send notes to clients, partners, and even each other. You might create a monthly initiative where everyone shares notes of appreciation. This not only strengthens bonds but also aligns your team around a common goal—valuing relationships. Conclusion In the fast-paced digital world, the art of the thank you note is often overlooked. However, this simple gesture can significantly impact how your brand is perceived and how relationships are cultivated. At Fix & Form | Strategic Branding Agency, we encourage you to embrace gratitude as a core component of your branding strategy. By doing so, you’ll not only enhance your brand’s reputation but also create a ripple effect of positivity that can lead to remarkable growth. So, grab a pen and some stationery, and start crafting those thank you notes. Your brand—and your relationships—will be better for it! To start, simply write one note each day, and then you will build a habit to last a lifetime. 

Hands in forming human connection for team work fix and form denver colorado branding agency
Blog, Agency, Strategic Branding

The 8 Powers of Human Connection in Branding

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The Importance of Human Connection in Brand Work In today’s world, where people crave authenticity, human connection in branding is essential. Brands like Fix & Form understand that genuine engagement with their audience fosters trust and loyalty. By focusing on the human side of branding, they dive deep into a business’s identity, ensuring their strategies align with real-world emotions, values, and needs. This approach leads to meaningful, long-term relationships with customers, driving not only recognition but genuine loyalty. A human-first approach prioritizes customer experiences, making every interaction feel personalized and impactful. Successful brands consistently create narratives that resonate with their audience, going beyond surface-level marketing to spark emotional connections. At the heart of this philosophy is empathy—understanding the deeper needs of the consumer. Fix & Form, for example, employs collaborative methods that invite the client into the creative process, ensuring the brand’s voice is authentic. By prioritizing transparency and communication, brands can achieve designs and strategies that connect on a deeper level. Human connection plays a pivotal role in branding, significantly influencing how a brand is perceived, trusted, and remembered. Here’s the impact it has: 1. Emotional Engagement When brands foster human connections, they tap into the emotional aspect of consumer behavior. People often make decisions based on emotions, not just logic. Brands that create genuine emotional experiences (through storytelling, customer service, or shared values) can build stronger bonds with their audience. 2. Increased Trust and Loyalty Human connection builds trust. When consumers feel understood, heard, and valued, they are more likely to trust a brand. Authentic interactions, transparency, and empathy foster deeper relationships, turning customers into loyal advocates. 3. Brand Differentiation In competitive markets, a strong human connection can set a brand apart. While products and services might be similar across competitors, the way a brand makes people feel through personalized experiences and genuine interactions can be a differentiator. 4. Word-of-Mouth and Advocacy Consumers who feel connected to a brand are more likely to recommend it to others. These advocates spread positive messages through word-of-mouth, social media, and reviews. This organic marketing is highly trusted because it comes from real human experiences. 5. Customer Retention and Lifetime Value Brands that cultivate human connections can increase customer retention. People stay loyal to brands they feel emotionally connected to, and this increases customer lifetime value (CLV). Building long-term relationships is often more profitable than constantly acquiring new customers. 6. Social Impact and Purpose Alignment Today, many consumers care about the social and environmental impact of the brands they support. Human connections help brands demonstrate their values, aligning with customers who share similar beliefs. When brands take genuine stances on important issues, they form deeper bonds with like-minded consumers. 7. Crisis Management When a brand has a strong human connection with its audience, it is easier to navigate crises. A humanized brand can communicate with empathy, understanding, and transparency during tough times, which helps maintain trust even when challenges arise. 8. Brand Advocacy and Community Building Fostering a sense of community around a brand encourages brand advocacy. When consumers feel part of a larger movement or community, they become more emotionally invested in the brand’s success. This leads to stronger advocacy and engagement over time. In conclusion, to build lasting success, brands must embed human connection into their core. Brands like Fix & Form show that through empathy and collaboration, it’s possible to create not just a brand but a community. Join our community as we would love to learn more about you! Happy Connecting! Anne GillaspieOwner & Master StrategistFix & Form | Strategic Branding AgencyDenver, CO | 303-204-6870 Maya Angelou:“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Creating captivating Content
Content Creation, Blog, Strategic Branding

Captivating Content Creation: A Strategic Guide in 8 Steps For Small Business Owners 

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Hello fellow small business owner! Navigating the world of content creation can feel like a whirlwind. With so many platforms and so much advice out there, it’s easy to get overwhelmed. But fear not! Let’s break it down together and craft a strategy that feels authentic, engaging, and, most importantly, doable. 🌟 1. Know Your Audience Before diving into the content pool, let’s take a moment to think about who we’re talking to. Your audience is your guide. Who are they? What do they love? What are their pain points? How will they feel about your content? Why will they care about your content? Do you want to make them laugh or think?  2. Define Your Brand Voice Your brand voice is your unique way of communicating with your audience. It’s what sets you apart and makes you memorable. If you are just starting out with your new business, you may find this workflow to be a helpful guide in establishing more than just your voice in the beginning of content creation.  3. Set Clear Goals What do you want to achieve with your content? Setting clear, measurable goals helps you stay focused and track your progress. 4. Create a Content Calendar A well-planned content calendar is your best friend. It helps you stay organized and ensures a steady stream of content. 5. Tell Your Story People connect with stories. Share your journey, your successes, and your challenges. This makes your brand relatable and human. Many small businesses have difficulty identifying and telling their story. This is done in the initial brand identity/formation phase, but can be skipped if budget or resources were lacking in the start-up phase. We thrive on doing this exact thing and would love to help you identify your brand. It’s never too late to do this kind of strategic work. Read more about our brand identity work here.  6. Leverage Visual Content We live in a visual world. Beautiful, eye-catching visuals can make your content stand out and grab attention. Don’t want to pick up a Canva account? Or perhaps you did but it’s been left dusting in the corner of your computer since last spring… that’s ok. We can help with this one, too. We offer customized graphic design services for sharing on social media, newsletters, blogs, and more that need your unique brand identity while also being eye-catching and impactful.  Our Fix & Form subscription services would best work to get you ongoing visual content to be used across many marketing campaigns and initiatives.  7. Engage, Don’t Just Broadcast Content creation isn’t a one-way street. It’s about building a community and fostering engagement. Remember to turn on notifications for your social media platforms, and engage and reply to comments and questions on posts after you’ve left your mark. Your audience loves to hear from you!  8. Stay Updated and Adaptable The digital world is always evolving. Stay on top of trends and be ready to adapt your strategy. A helpful tip from us to you, after a consistent three (3) months of content creation and sharing on your social media platforms, take a deep dive into the results and make changes to the content you’re sharing.  You could try posting on different days and times, and finally, adjust your content calendar. Think through what isn’t working and what needs to continue. Don’t be afraid to try new things. Experiment with different content types and formats, and learn from what works and what doesn’t. Don’t Be Afraid To Just…. Start! Remember, smarties, content creation is a journey. It’s about building relationships, sharing your perspectives and lessons learned, and connecting with your audience in a meaningful way. Embrace the process, stay true to your brand, and watch your business evolve. We are always here to help you along the way. Meet more of our team at Fix & Form | Strategic Branding Agency in Denver, Colorado, serving clients nationwide. Happy creating!  Anne GillaspieOwner & Master StrategistFix & Form | Strategic Branding AgencyDenver, CO | 303-204-6870

Hello
Strategic Branding, Agency, Blog, Content Creation

Welcome to Fix & Form, a Strategic Branding Agency

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Hey guys! Anne Gillaspie here, the founder and driving force behind Fix & Form, your next-level strategic branding agency. For over a decade, I’ve been diving deep into the world of branding, not just to tweak but to fundamentally transform how brands connect with their audiences. I’m all about turning the ordinary into the extraordinary and making sure your brand stands out in this noisy world. So, let’s get started and dive into how we can make your brand not just noticeable but unforgettable. Trust me, it’s going to be a fun ride! Meet the Founder My love for branding isn’t accidental; it’s developed from a rich blend of experiences and a deep-seated passion for transformative change. I earned my stripes in Business Administration: Marketing, with a creative twist—thanks to a minor in Acting & Directing from Colorado State University. This combination helps me bring a creative flair to the strategic work we provide for our clients. Denver, CO is my home base—born and raised. I did have a hot minute (and I mean, HOT) in Austin, TX, but let’s just say I missed the snow too much and had to return. I’m a Denver native through and through, and while I adore the mountains and seasons here, it’s the vibrant business community that really fuels my work at  Fix & Form. Why do I love what I do? It’s simple. Branding is the not-so-secret sauce that transforms businesses. It’s not just about looking good—it’s about resonating deeply, being memorable, and creating connections that last. That’s what I bring to the table—business therapy that doesn’t just patch things up but reinvents them for the better.  Why I’m Passionate About Branding Let me tell you, branding is my jam! It’s not just because it’s fun (which it absolutely is) but because it’s powerful. Branding is about so much more than a slick logo or a catchy tagline; it’s about crafting stories that stick, designing experiences that dazzle, and building relationships that endure. It’s about making sure every single interaction with your brand is not just positive but transformative. I approach branding with a human-centric lens because, at the end of the day, it’s all about the people. Whether it’s a first impression or a lasting relationship, each touchpoint is an opportunity to impress and engage. That’s why I obsess over every detail—from how your business answers the phone to how your marketing speaks on social media. Everything has to sing the same tune, the tune of your unique brand. And why do I focus on a comprehensive strategy? Because everything is connected. Your company culture, your operations, your sales tactics—they all shape how the world sees you. Without a unified strategy, you’re just tossing darts in the dark. I’m here to turn on the lights, align your efforts, and make sure your brand not only meets but exceeds expectations at every turn. What Makes Fix & Form Special At Fix & Form, we do things a bit differently. We’re not just another branding agency; we’re your partners in crafting a brand that resonates deeply and stands out in a crowded marketplace. Here’s what sets us apart: Bespoke Strategic Sessions: Our approach kicks off with an in-depth strategic session or series of sessions where we really get to grips with your brand’s needs and goals. These sessions are designed to plan and activate your branding strategy, ensuring every step is aligned with your vision. Tailored End-to-End Solutions: From the very first conversation to the final touches, our process is meticulously crafted around your specific challenges and aspirations. Whether you’re refreshing an existing brand or creating a new one from scratch, we lay down a solid foundation, move through visual design, and finalize with effective marketing tools to bring your brand to life. We cap it all off with a comprehensive brand guidebook that ensures you’re set for success. Human-Centric and Collaborative Approach: We believe the best results come from collaboration and genuine understanding. Our team is driven by the desire to listen and engage deeply with your goals, facilitating a process that feels a lot like ‘talk therapy’ for your brand. This not only helps us understand the subtleties of your brand but also fosters a relationship where your input is valued every step of the way. At Fix & Form, we’re all about creating impactful brands that deliver memorable experiences from the first impression to long-term customer engagement. We’re here to make sure your brand strategy is not just seen but felt, crafting experiences that are not only memorable but also build lasting relationships. Expanding Horizons I’m thrilled to take you behind the scenes of an exciting evolution at Fix & Form. What started as a solo journey is blossoming into a dynamic, team-driven agency. It’s been a fantastic decade of growth and now, it’s time to level up! We’re jazzing up our service lineup to include everything from sleek graphic design and strategic copywriting to killer SEO and compelling video production. These new offerings are designed to weave together every thread of your brand story into a stunning, seamless narrative. The real magic happens with the right people. I’ve handpicked a crew of creatives—each one a powerhouse of imagination and execution. Together, we’re setting our sights on transforming everyday brands into legends! Steering Fix & Form through this new era is nothing short of exhilarating. We’re not just expanding our services; we’re amplifying our ability to dream big and deliver bigger. This growth marks a new chapter not only for us but for every client ready to make their mark. This transformation is set to supercharge our capabilities and reimagine what’s possible in branding. If you’re ready to explore bold new heights with your brand, let’s turn that vision into reality. Dive into the future of branding with us and discover how our expanded horizons can elevate your brand at Fix & Form. Are you Ready?  If you’re ready to take your brand to the next level, consider this

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