Your brand name is more than just a label—it’s the first impression people have of your business. The right name can spark curiosity, build trust, and create instant recognition. The wrong name? It can confuse, mislead, or make your growth harder than it needs to be. Before you commit, ask yourself these five questions.
1. Is it easy to say and spell?
If people struggle to pronounce or type your name, they’re less likely to remember it—or find you online. Simplicity wins every time.
2. Does it reflect your values and audience?
A great name connects with the people you want to attract. It should hint at your industry, personality, or promise in a way that resonates with your ideal clients.
3. Is it unique in your space?
Standing out is key. Do a quick competitor search and trademark check to make sure your name isn’t too similar to others in your industry.
4. Will it grow with you?
Think long-term. Avoid names that pigeonhole you into one service or product you might outgrow. Your brand name should leave room for evolution.
5. Does it feel right?
Logic matters, but so does intuition. If a name excites you and feels like “home” for your brand, that’s a sign you’re on the right track.
Choosing the right name is one of the most important steps in building a strong brand foundation. If you’re unsure, Fix & Form’s Brand Therapy sessions can help you find a name that’s not only memorable but also strategic.
