Blog

Discover how Fix & Form uses AI in business to streamline content creation, enhance market research, and support brand strategy. Learn how intentional AI tools can fuel creativity, clarity, and growth for service-based brands.

Celebrate the inspiring leadership of Anne Gillaspie, founder of Fix & Form, in this heartfelt tribute highlighting her impact as a powerhouse woman in business. Learn how Anne’s human-centered approach, creative vision, and brand strategy expertise have shaped Fix & Form and empowered clients, teammates, and students alike. A must-read for anyone inspired by women in business who lead with purpose and passion.

Discover how Fix & Form approaches creative marketing with intention, empathy, and originality. From everyday interactions to overlooked opportunities, we explore how brands and yourself can show up meaningfully in unexpected places — and connect with the people who matter most.

Discover how Fix & Form supported the brand development journey of Heart Forward Project through meaningful brand therapy and strategic naming. In this client spotlight, we explore how a purpose-driven idea transformed into a clear and emotionally resonant brand, built around community, compassion, and clarity. Learn how brand development isn’t just about logos—it’s about honoring the story behind the mission. Perfect for founders ready to align heart with strategy.

Discover how strategic naming plays a vital role in brand management. With the help of Fix & Form, learn why a name is more than just a label. It is the first step in telling a brand story that connects, resonates, and sells.

Ever heard of Brand Therapy? Learn more about why you need it in our new blog! What is Brand Therapy? What does Brand Therapy Looks Like With Fix & Form? Why it’s important and how to get started.

At Fix & Form, we believe brand alignment isn’t just a marketing strategy, it’s a mental health practice. In this blog, we explore how business owners can use brand alignment to reduce burnout, reconnect with their values, and build more sustainable, human-centered brands. Whether you’re feeling off track or simply need a moment to pause, this is your invitation to realign from the inside out.

This Mother’s Day, we’re celebrating the power of the mompreneur business owner. Discover inspiring stories of parentrepreneurs who balance motherhood and entrepreneurship while building brands with purpose and heart.

Explore the unique challenges and strategies for impactful marketing for a service-based brand in this in-depth guide from Fix & Form. Learn how to market intangibles, manage customer experience, and balance service-specific features like perishability and variability to create lasting brand value.

Discover the emerging marketing trends shaping 2025 and how they can elevate your brand’s digital strategy. From AI-driven marketing automation tools to the rise of short-form video and voice search optimization, staying ahead of the curve is key.