Brand Therapy Rooted in Truth
The truth you haven’t told is the thing holding back your brand.
You don’t need another strategy, you need to get honest. When something feels off in your business, it usually is. But it’s not your website, logo, or messaging . . . it’s you.
BRAND THERAPY is designed to uncover the truth that will reveal your most honest business identity. Anne doesn’t skim the surface, she goes for the root.
Anne Gillaspie is a keynote speaker, brand therapist, and founder of Fix & Form, focused on building human-centered brands.
She’s known for her direct, honest approach to uncovering what people avoid and turning it into clarity, direction, and momentum.
Her work sits at the intersection of identity, truth, and business growth.
This is step one before creative assets are even established.
The Brand Alignment Workshop
An Executive Brand Strategy + Leadership Alignment Experience
One Day. Full Immersion. Complete Brand Clarity With Anne.
Your business doesn’t need another dragged-out strategy process.
It needs the truth. And a room where the right people are willing to say it.
The Brand Alignment Workshop is a private, six-hour strategic immersion designed to uncover what’s actually keeping your brand, leadership, messaging, or growth stuck and make the decisions necessary to move forward.
We will do in one day what traditional strategy engagements can drag across five weeks of meetings, decks, emails, and circling the same damn questions.
Anne dedicates the day entirely to your business, facilitating the conversations your team needs to have, challenging assumptions, revealing disconnects, and helping you get radically clear about who you are, what you stand for, where you’re going, and how your brand needs to communicate it.
Depending on what your business needs most, we can dig into brand identity, positioning, messaging, audiences, offers, differentiation, leadership alignment, internal culture, team gaps, customer experience, external brand expression, or the bigger strategic question everyone knows exists but nobody has been willing to touch.
You don’t leave with more questions. You leave with decisions.
And a documented strategy for what happens next.
For founders, executives, leadership teams, and businesses ready to stop circling the problem and align the brand from the truth out.
Before We Get in the Room
This isn’t a show-up-cold workshop.
Before your Brand Alignment Day, Anne reviews the essential information needed to understand your business, brand, current challenges, and goals so the six hours together can be spent solving instead of explaining.
Pre-work may include:
- Brand alignment diagnostic questionnaire
- Review of your existing website, messaging, offers, and brand materials
- Identification of your biggest strategic questions and desired outcomes
- Leadership/team input collected in advance when appropriate
- High-level competitive and market review relevant to the alignment
- Customization of the day’s agenda around your most important priorities
No unnecessary 15-hour research project. Just enough strategic preparation to walk into the room ready to get to the truth quickly.
The Brand Alignment Day
Six Hours. Your Business. No BS.
Anne facilitates a high-energy, deeply honest six-hour working session for 1–10 people from your organization.
This isn’t six hours of Anne presenting to you.
We work.
We question things. We challenge assumptions. We uncover contradictions. We make decisions. We move when our brains need to move. And yes, there may be dancing.
By the end of the day, your leadership isn’t walking away with a whiteboard full of ideas.
You’re walking away aligned around what happens next.
Depending on your priorities, the day can address:
- Brand identity + purpose
- Mission, vision + values
- Market positioning + differentiation
- Audience clarity
- Brand messaging + language
- Offers + value propositions
- Leadership alignment
- Internal brand culture
- Customer experience
- Team gaps + organizational friction
- Rebrand, expansion, or pivot strategy
- Immediate marketing priorities
- The uncomfortable thing everyone knows isn’t working
After the Alignment
Your Brand Alignment Playbook
The work doesn’t disappear when everyone leaves the room.
Following your Brand Alignment Day, Anne distills the decisions, discoveries, and strategic direction from the session into a customized Brand Alignment Playbook your team can actually use.
Your playbook may include:
- Core brand strategy + strategic pillars
- Positioning + differentiation
- Audience priorities
- Messaging direction
- Mission, values, or internal brand alignment
- Offer and value proposition recommendations
- Brand and leadership priorities
- Immediate marketing opportunities
- Key decisions made during the alignment
- 30/60/90-day implementation roadmap
- Recommended next actions + ownership
Because clarity is only valuable when someone does something with it.
The Accountability Alignment
Approximately 30 days after your Brand Alignment Day, Anne reconvenes with your leadership team for a private strategy call.
We review what moved.
What didn’t.
Where the team got stuck.
What changed once the strategy met reality.
And what needs to happen next.
The goal is simple:
Don’t let the most honest conversation your company has had all year become another PDF sitting in someone’s Google Drive.
What's Included
- Pre-Day Brand alignment diagnostic + strategic preparation
- Review of essential existing brand and business materials
- Customized Brand Alignment Day agenda
- 6 hours of private Brand Therapy + strategic facilitation with Anne
- One intensive day for 1–10 members of your team
- Leadership and brand alignment facilitation
- Lunch provided by Anne
- Dance and movement breaks because six straight hours in conference-room chairs is its own form of corporate punishment
- Customized post-session Brand Alignment Playbook
- Clear strategic priorities + implementation roadmap
- 30-day executive accountability call
- Direct clarity around what your business needs to do next
Best For
You need someone willing to ask what is true.
- One day to stop circling.
- One room to tell the truth.
- One clear direction for what happens next.
Align the brand. Align the humans. Move the business.
$7,700
In-Person (Travel outside of Denver, CO will add additional travel costs)
Brand Therapy Session
90 minutes (virtual or in-person)
Private brand strategy for the business problem you can’t seem to solve.
Your business doesn’t need another course, template, or person telling you what you should be doing.
It needs someone willing to get underneath what’s actually going on.
The Brand Therapy Session is a private, 90-minute strategic intensive with Anne designed to uncover what’s keeping your brand or business stuck, clarify what’s true, and turn that clarity into decisions you can actually use.
This is the work behind Fix & Form, distilled into one focused session.
Together, we can dig into the thing keeping you up at night: your positioning, messaging, offers, audience, personal brand, differentiation, leadership, growth direction, customer experience, or the nagging feeling that your business has evolved but your brand hasn’t caught up.
We’re not spending 90 minutes polishing words that don’t mean anything.
We reveal first. Then we strategize.
Because sometimes the problem isn’t your marketing.
Sometimes you’ve been too close to your own business to see what everyone else can.
What We Can Work Through
- The truth your brand keeps softening or avoiding
- Brand positioning + market differentiation
- Messaging + the language your business actually needs
- Offers, services + what you’re really selling
- Audience + customer clarity
- Personal brand + founder visibility
- Business pivots, transitions + growth
- Brand identity + direction
- Leadership or internal brand challenges
- The business problem you can’t seem to think your way out of
You'll Leave With
- Clarity around what’s actually going on
- A sharper understanding of your brand, positioning, or business direction
- Decisions you can move on immediately
- Language, ideas, and strategic direction you can actually use
- Clear next steps instead of another list of things to think about
Best For
Solopreneurs, founders, business owners, executives, personal brands, and small businesses who need an experienced outside perspective and a private room to tell the truth about what isn’t working.
Bring the messy question. The half-formed idea. The offer that isn’t selling. The brand you’ve outgrown. The pivot you can’t name. The message that doesn’t sound like you anymore.
We’ll start there.
90 Minutes. One Business. No Performance.
Brand Therapy Session
Reveal what’s true. Get clear. Move.
$970
What Anne Did Changed Everything
Branding your company means digging deep into why you do what you do. I'm glad I met Anne at Fix & Form when I did. Her commitment to bringing my company into the world will impact my community—the Queer community—for generations."
Working With Anne Was AN Amazing Experience
I was able to use so much of the content from the guidebook to apply for grants!
Thank you Anne for being the great brand therapist that we needed!"
Ready for a Brand That Reflects Who You Are?
Fix & Form partners exclusively with Colorado businesses ready to grow with clarity, connection, and confidence.