Brand Therapy Rooted in Truth
The truth you haven’t told is the thing holding back your brand.
You don’t need another strategy, you need to get honest. When something feels off in your business, it usually is. But it’s not your website, logo, or messaging . . . it’s you.
BRAND THERAPY is a high-impact, 90-minute session designed to uncover the truth that will reveal your most honest business identity. Anne doesn’t skim the surface, she goes for the root.
Anne Gillaspie is a keynote speaker, brand therapist, and founder of Fix & Form, focused on building human-centered brands.
She’s known for her direct, honest approach to uncovering what people avoid and turning it into clarity, direction, and momentum.
Her work sits at the intersection of identity, truth, and business growth.
This is step one before creative assets are even established.
What Anne Did Changed Everything
Branding your company means digging deep into why you do what you do. I'm glad I met Anne at Fix & Form when I did. Her commitment to bringing my company into the world will impact my community—the Queer community—for generations."
What is Brand Therapy?
A focused session where we:
- Uncover what’s actually keeping you stuck
- Identify misalignment between who you are and how you show up
- Call out patterns, fears, and avoidance
- Define what’s true right now, not what used to be
- Clarify your next moves with grounded, honest direction
Brand Therapy Packages
Brand Reset Day
6 Hours
One Day. Full Immersion. Complete Brand Clarity With Anne.
Your business doesn’t need another dragged-out strategy process. It needs the truth, and fast. We will do in one day what we would normally cover over five weeks.
The Brand Reset Day is a private, six-hour immersive experience where Anne dedicates her full time, energy, strategy, and creative direction entirely to you and your business for one full day.
Together, you will move through deeply honest identity, messaging, market positioning, audiences, brand offers, internal brand culture, leadership deficiencies, team gaps, external brand identity, and/or brand clarity work typically spread across five weeks, all in one guided intensive day designed to create immediate momentum, and not waste time.
For founders, leadership teams, and businesses ready to stop circling the problem and finally move forward with clarity and a plan.
What's Included
- 6 hours of guided Brand Therapy work with Anne
- One private intensive day for 1-10 people on your team
- Lunch provided by Anne, with dance breaks to move
- Comprehensive brand alignment among leadership for teams
- Clear direction to move your business forward confidently and quickly
Best For
- Founders in transition or rapid growth
- Leadership teams needing alignment
- Businesses preparing for a rebrand, expansion, or pivot
- Entrepreneurs who want clarity now, not months from now
- Leaders who are tired of the BS and want truth in the room
Brand Truth Session
90 minutes
For the founder whose brand is saying everything except the truth.
Your business is not confusing because you lack strategy. It is confusing because you have been editing yourself out of it. This is brand therapy, the work behind Fix & Form. In ninety minutes, we get underneath the messaging, the offers, and the polish to find the thing your business has been trying to say. Revealing, not polishing. Because a brand grounded in the founder’s real voice is the only one people believe.
- Surface the truth your brand keeps softening
- Clarify your voice, your positioning, and what you actually sell
- Walk out with language you can use immediately and mean every word of
The Experience
Brand Therapy is where founders land when their business has outgrown its story. In a series of focused, collaborative strategy sessions, Anne digs into the real stuff — the why, the messy middle, the parts most brand strategists tiptoe around — and helps you walk out with a clear identity, naming that actually lands, and messaging that sounds like you instead of every other business in your space.
It’s not therapy. It’s not coaching. It’s the kind of strategic, soul-aligned work that turns a foggy brand into one your people remember. Whether you’re launching something brand new or refreshing what already exists, this is where the real work happens.
Working With Anne Was AN Amazing Experience
I was able to use so much of the content from the guidebook to apply for grants!
Thank you Anne for being the great brand therapist that we needed!"
Ready for a Brand That Reflects Who You Are?
Fix & Form partners exclusively with Colorado businesses ready to grow with clarity, connection, and confidence.