Hello! In this week’s blog we want to do a deep dive into the role naming plays in your branding and why it is so crucial to success in your business. Furthermore, at Fix & Form, we are so excited to announce a new brand management project for the month of June that is all about . . . naming!!!
Your Name Versus Your Brand
At first glance you might be telling yourself, naming versus branding, that’s easy. However, when you really sit down and think about it, you might also begin to tell yourself, wait, aren’t they kind of the same thing? The answer is yes and no. What a clear answer—we know. But, welcome to the world of marketing, where nothing is black and white. Rather, it really just depends.
Brand Management–What is Your Name
A name is your introduction. It’s the first word people say, see, or search. It can spark curiosity, signal personality, and help people remember you. A name is not just anything catchy though. It is something that is meaningful to you and your brand, recognizable, and relevant. Why do you need more than just a name? The name is just the beginning, not the whole story. For example, the business HoneyBook. A warm, approachable, unique name that sparks curiosity and feels non-corporate is perfect for its target audience. Read “What is Your Brand” to understand that the real power comes from not just the name, but the brand as a whole because without the brand, “HoneyBook” could just be a cute idea. With the brand, it becomes a platform creatives trust with the backbone of their business.
Brand Management–What is Your Brand
Your Brand is where the pieces all fold together seamlessly. You hook the audience with your name, and you keep them with your brand. You cannot have a name without a brand and you cannot have a brand without a name. Your Brand is the story, with all the characters, the plot, setting, everything. This looks like your logo, color theme, voice and tone, positioning, values, mission, and customer experience. As mentioned earlier, not everything is black and white. It is possible where your brand and name are the same thing if not very similar. But, the point is that they are recognizable and cohesive in creating your story that is personal to your brand. For example, Harley Davidson. Harley Davidson’s name and brand are closely intertwined, but they both represent different key aspects of the business.
Brand Management at Fix & Form
At Fix & Form we taking branding, naming, all of it very seriously. It’s why we exist. We want to breathe life back into businesses, and we cannot do that without paying attention to the details. Especially the details of naming of branding. Which is why we have dedicated our services to doing just that.
- Our Name: You probably guessed it, yes our name is Fix & Form. But where did this name come from? Simply put, we fix existing brands and form new brands. The alliteration provides a memorable and unique touch. Our founder, Anne Gillaspie, wanted something that was two words and included the ampersand symbol. This was a personal preference. She went through hundreds of word combinations and finally landed on “Fix & Form” to take branding back to the basics since it was becoming a buzzword that held mysterious meaning in the eyes of the beholder. To remove mystery in the branding agency, she simplified the concept in the name.
- Our Brand: Ironically, our brand encompasses the fact that we are a strategic branding agency. Fix & Form is rooted in transparency and human-centered connections. We are all about creating impactful brands that deliver memorable experiences from the first impression to long-term customer engagement. Our goal is to make sure your brand strategy is not just seen but felt, crafting experiences that are not only memorable, but also build lasting relationships. We achieve this in every step of our process, from taking the extra time to have those meaningful connections, to doing the small gestures like celebrating our clients and employees success.
- Brand Therapy and Identity: Interested in tackling the naming versus branding identification for your own business? You are in luck. Check out our newly refined solution of Brand Therapy which has proven to be a hit amongst clients. This provides an opportunity to dig deep within yourself and your business.
NAME MY . . . coming soon!
You have waited this long, learning about naming and branding. Now the exciting part. In celebration of our founder’s birthday month we have a special project coming in hottttt. The month of June is special to Fix & Form as we are launching a social campaign where you get 14+ years of personal expertise in naming things from our very own founder as her birthday gift to all of you! Stay tuned here as we announce it to launch on June 28th.
How We Can Connect
If you’re ready to take your brand to the next level, consider this your official invitation to start a conversation with us. Whether you’re looking to revitalize an existing brand or create a new one from scratch, Fix & Form is here to guide you through every step of the process. Our tailored strategy sessions and human-centered branding approach ensure that your brand captures the essence of your vision and communicates it effectively to your audience.
Ready to see how your brand can grow and thrive? Let’s chat and begin this exciting journey together. Dive deeper into what makes Fix & Form your ideal branding partner at our website.
