You might have heard of this new term floating around called brand therapy. At Fix & Form, brand therapy is what makes us who we are. But what does this really mean? Do you need it in your business?
What is Brand Therapy?
In short, brand therapy is like a deep breath for your business. Our process is a way of slowing down, reflecting, and getting real about what your brand stands for. What do you want your brand to say? Who is your audience? How is your brand reflecting to that audience? You might never think to put marketing and therapy together, but it really is just that. Think of it as a strategic check-in or a deep discussion, where ideation, problem solving, and activation runs freely, truly unlocking the levels to which you and your brand will soar.
Signs Your Business Might Need Brand Therapy
- You are ready to work with us when you are refreshing an existing business or forming something new.
- The WHY behind your brand does not feel like it is fitting anymore and living up to your expectations
- You feel unaligned with what your dreams and reality
- Your messaging feels inconsistent, outdated, or like it’s just not hitting your target
- You have grown, but you brand has not caught up
- Your feel stuck, burned out, or disconnected from your business
- You’re craving creativity, connection, confidence or clarity
What Brand Therapy Looks Like With Fix & Form
- Strategy Sessions: Under the guidance of Anne our master strategist, we offer a strategic series designed to craft your brand’s strategy and identity. This foundational work, defining your brand’s core values, mission and vision are essential for creating a brand that truly reflects your ethos, and is customized solely around you. These sessions are tailored to meet your business’s specific needs, outcomes, and scale, ensuring that your brand resonates deeply with your people. These strategy sessions dig deep to full see and hear you through human-centered partnership, resulting in the application of brand strategies that will be most impactful to success in growth.
- Deep Connections and Growth: At Fix & Form pride ourselves in creating human-centered connections. Branding is more than just the visuals and taglines. It is about building trust, aligning your brand with your values, and crafting experiences that resonate on a deeper level. We love seeing the transformational journey businesses go on, starting from square one and really reflecting on where they are at and where they want to go. That is why we ask the hard questions and take the time to dig deeper. We love being curious, and even more so love being collaborative in the curious process. We explore the gap between where you are and where you want to go and the way we can make that happen all while creating a connection in between.
- Success: Want to hear about our rapid success helping other businesses thrive with brand therapy? Check out our client spotlight blogs on our website and various social media posts. Hear testimonials below of how brand therapy changed the following businesses.
- “Working with Anne from Fix & Form has been nothing less than enlightening, productive, motivating, and empowering. She has a very unique talent for breathing life into others’ visions, and using modern techniques and strategies is able to create a foolproof plan of attack to execute ideas and teach you how to use the tools along the way. I’m better as a professional, and more in love than ever with my ideas as a result of working with her.”
- “Anne was an absolute delight to work with. She is very knowledgeable and helped me immensely with my business rebrand. She is now my go-to for anything related to branding and business strategy.”
- “Anne has been great from the start and I know we aren’t done yet! She helped me establish the foundation for the creative to grow into, and we had so many brainstorming ideas that I know I’ll come back to her when it’s time to execute. She really takes the time to get to know you, your brand, your goals and aspirations and puts it all together with a nice bow on top. I couldn’t have asked for a better partner in the branding process!”
- “Working with Anne at Fix & Form was an incredible experience. The transparency of process paired with her ability to challenge the boundaries of a narrative helped us create the framework required to take our brand to the next level. We look forward to a continued partnership with Anne and would highly recommend Fix & Form for brand strategy.”
Still Not Convinced? Here is WHY Brand Therapy Is Important:
In a world overloaded with information, your brand has milliseconds to make an impression. Even more so, audiences are demanding transparency in the businesses they support, meaning that first impression should feel intentional, aligned, and trustworthy. When your brand feels misaligned, your audience can sense it. But when it’s dialed in, people connect faster, trust easier, and convert more often.
Brand therapy isn’t just another option you could do to improve. Rather, in this world, it is a must, especially for service-based brands, because they are built solely on connection. Your reputation and relationships are your brand. People buy from you, not just your business name. That means your brand needs to feel human, relatable, memorable, and grounded in trust. As your business evolves, your brand needs to evolve with it. The process to successfully do this? Brand therapy. The challenge is, are you ready to truly reflect, ask the tough questions, and take the next steps to grow?
